Trocadéro Advisors
Paris
Trocadéro Advisors
Paris
Trocadéro Advisors is a Sales Enablement Agency
We work with people and organizations who want to improve customer engagement and achieve better results.
Our work is guided by a systematic approach to applying purpose, goals, resilience, and basic principles.
We create a customer oriented Mindset
We work with people and organizations who want to improve customer engagement and achieve better results.
Our work is guided by a systematic approach to applying purpose, goals, resilience, and basic principles.
Sales
B2B Sales to Corporates
Create & close large deals
Negotiation
B2B & B2C Startups & SME
Fundraising
Business development
Strategic Partnerships
Selling as a startup or SME
New Business Models
Go-to-market planning
Set up a startup
Account Management
Community Building
Customer councils
Client retention
Networking
Event Management
Personal development
Career Development
Growth Strategies
Focusing
Grief
We offer coaching for senior executives, speaking engagements, and mentoring
We work with corporates, startups/SMEs, and nonprofit organizations, as well as individuals
We address the specifics of the French, German, European, and North American markets
We tailor our mission to your needs, focusing on themes such as
You gotta let it go to get it done
You own your destiny
Hammerstein classified his staff in 4 categories
Goals are essential
"Live the music that plays within you."
Everything has its time. There's no turning back
70% day-to-day and 30% mid- to long-term
There's no such thing as bad news, only surprises
Think always yes, if; instead of no, but
You’ve to ask for a yes
How much and when?
Losing is not an option—really? Rather, never give up!
Don't ask for permission; ask for forgiveness
There is only one number one priority
Focus on three key messages and it's all about the next step!
There are no shortcuts
Activities are not accomplishments
Be kind not nice
Our Approach
We work with 3 key building blocks: purpose, goals, resilience
We start with the "Why"
What is the motivation?
What is the driving force? What is the Purpose?
How do we go beyond an USP or value proposition?
The real value is at the core of the “customer story”
Now, let's write the pitch!
Next what do we want to accomplish
What is the goal? What is our ambition?
How far do we want to throw the ball?
What direction do we want to take on our journey?
How much do we want, and what is the timeline?
What's the game plan? Are we on the same page?
Now let's write the plan, build the relationship and create the deal!
Let's get it done
Once the purpose and goal are set, the hard part begins: It's the sales cycle. It's project management. It's training...
With all the ups and downs, setbacks, and surprises, perseverance is essential as the reward comes at the end!
It's about perseverance and resilience! Now, let's close the deal and get it done!
HPV cancer
HPV cancer changed my life
After my late wife died of HPV-caused cancer in 2016, I knew I could never go back to my previous life and career
One way to find a new reason d'être was by contributing to cancer prevention and research through activities I enjoyed and by applying my skills and experience
Motivation
The NWC sought to raise awareness of HPV and fund research on cancer prevention
A significant component of cancer prevention is adopting an active and healthy lifestyle
Rather than preaching, we chose to use sports, particularly cycling, as a means of motivating people to take a proactive approach to cancer prevention
How it got done
Build a community of like-minded cyclists
Forge partnerships with companies in the cycling and healthcare industries, as well as with cancer research labs
Gain visibility on social platforms such as LinkedIn, Strava, Instagram, Facebook
Set up and run a fully digital operated back office
Comply with legal requirements for associations and cycling events
Work with volunteers
Accomplishments
NWC Ed N°1 - N°10
> €500,000 donations to HPV research
> 4,000 Bikeplates & >4,200 rides
Community: >1500 members LinkedIn; >1500 members Strava; >2200 followers Instagram
Events: 4 continents, 23 cities
The donations were used to co-finance research projects for HPV cancer at the IGR in Paris and the DKFZ in Heidelberg
The way forward
I will continue my work as an HPV activist, serving as a speaker, panelist, and motivator.
The NWC may have inspired others to branch out locally in different communities and take on new forms.
We'll be happy to support any activity that carries out its purpose: "No more HPV cancer" while "living the music that plays within you!"
Clients
Saint-Lazare, Zéfal, MSD, Medidata, Poilâne, Faber-Castell, DKFZ, IGR
Dataiku, PROS, Dassault Systémes, Sylpheo, IFP, Olympus, Doctolib, Medidata, Vitra, PSI, DKFZ, IGR
Nestlé, Daimler, E.ON, Zurich, Berner, STMicro, B.Braun
Air Liquide, Airbus, Apple, Bayer, BMW, Bosch, Coca Cola, Colgate, General Electric, Caterpillar, Daimler, E.ON, ExxonMobil, Ford, Hitachi, Hoechst, ITT-Automotive, Lockheed Martin, Nestlé, Procter & Gamble, Saudi Aramco, Shell, Unilever, Valero Energy
Moritz Werner
My career is centered on working with customers
Though I love strategy and the long-term view, I always prioritize bringing in business
I initially pursued a career in agriculture before transitioning into management consulting
I then became an Account Manager at SAP in Germany. At SAP I advanced through several roles to serve as Senior Global Sales Executive, based in the US and France, with responsibility for the 20 most important accounts
I concluded my corporate career as an AVP at Salesforce in France
After losing my wife to an HPV-related cancer, I set a goal to contribute to eliminating HPV-related cancers I started The NWC, an association as nonprofit startup, I became an HPV cancer prevention activist